He might not have made I'm a celeb, but Gene is still going on a reality show....
From DigitalSpy (thanks Kevin)
The Apprentice will regain its former Thursday, 9pm slot when it returns for its new season in January.
The Donald Trump reality contest enjoyed its best ever ratings in the coveted slot - now occupied by comedies such as The Office and Scrubs - several years ago, but the WGA strike has now created an opportunity for the series to return to its former home.
The seventh season will feature a cast of 14 celebrities competing for a charity prize fund of $250,000. The contestants include country music singer Trace Adkins, model/actress Carol Alt, actor Stephen Baldwin, gymnast Nadia Comaneci, 2005's Playboy Playmate Tiffany Fallon, softballer Jennie Finch, UFC fighter Tito Ortiz, Spanish TV producer Nely Galan and actress Marilu Henner.
The more recognisable names include former heavyweight boxing champ Lennox Lewis, Kiss frontman Gene Simmons, America's Got Talent judge Piers Morgan, Sopranos star Vincent Pastore and infamous season one contestant Omarosa.
"This will be the most exciting season of The Apprentice yet - maybe even better than season one," said Trump, who also serves as executive producer. "Our fourteen celebrity contestants are incredible individually, and as a group they will make [this] one of the hottest shows on television."
The Celebrity Apprentice premieres Thursday, January 3 at 9pm on NBC.